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SmartStrand® Forever Clean™

Nanoloc Spill & Soil Protection

SmartStrand Forever Clean is the only fiber protected by Nanoloc spill and soil shield. SmartStrand repels dirt, dander, spills, and stains before they reach the fiber, making it extraordinarily easy to clean.

What is Nanoloc?

Ultra-fine nanoparticles bond together on a molecular level to encapsulate the fiber with a complete spill and soil shield. Soil and spills can’t reach the SmartStrand fiber, making it the easiest carpet to clean.

3X Easier to Clean

Through independent testing, SmartStrand Forever Clean has been shown to release up to 3X more dirt than other carpets. That means you can breathe easy knowing that your floor cleans faster, better, and easier than ordinary carpets.

Permanent Protection

SmartStrand Forever Clean carpet fiber is engineered with permanent, built-in stain resistance that won’t wear or wash off.


Nylon has dye sites. Spills attach to the dye siteswhere they are locked in as stains,making nylon difficult to clean.


SmartStrand Forever Clean carpet fiber is engineered without dye sites, so stains won’t chemically bond to the carpet. Permanent protection is built into the fiber to prevent stains and ensure the carpet is easy to clean.

ON not IN the Fiber

SmartStrand Forever Clean carpet remains forever pure because liquids cannot absorb into the fiber. Compare SmartStrand® to nylon carpet, which absorbs up to 5% of its weight in liquid.

Oops On, Easy Off

Everyone has accidents, but nobody likes problems that stick around. That’s why SmartStrand Forever Clean is such an amazing improvement to traditional carpet. Liquid spills carry impurities which can lead to musty, dingy odors. With SmartStrand Forever Clean, the oops and impurities have nowhere to hide, so cleanup is easy and the fiber stays pure.

Oops In, Musty Begins

An average-sized home with nylon carpet can absorb up to 30 pounds of moisture into the fiber. Years of oops and spills actually move into the fiber. As the liquid evaporates, the impurities are trapped and the oops stick around like an uninvited house guest.

Durable DNA

SmartStrand Forever Clean is the only carpet fiber with durability in its DNA. The unique spring-like shape of the fiber molecules means SmartStrand carpet resists crushing and matting, maintaining its beauty and softness for years to come.

Silken Strength

SmartStrand Forever Clean carpet is at once both strong and amazingly soft. SmartStrand Silk® Forever Clean™ packs 700 silk-like fibers into just one strand of yarn, retaining its beauty and softness even after 60,000 steps—that’s 3X longer than comparable nylon carpets.

The next generation of sustainable carpet

SmartStrand Forever Clean is made in part with annually renewable plant-based materials that minimize our usage of limited natural resources. This also enables us to reduce our energy consumption in the manufacturing of all SmartStrand Forever Clean carpets. It's good to know you can have the beauty, softness and durability you desire in a carpet without compromising the beautiful earth around us.

OEKO-TEX® certified free of harmful substances

SmartStrand Forever Clean is made with Dupont ™ Sorona® polymer, which is OEKO-TEX® certified free from harmful substances.With SmartStrand Forever Clean, you can rest easy knowing your carpet fiber contributes to creating a clean, sustainable and beautiful home.