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SmartStrand Forever Clean

Proprietary carpet protection

The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and becoming a stain. SmartStrand Forever Clean features Nanoloc™, an advanced nanotechnology that completely encapsulates the SmartStrand fiber to create a superior spill and soil barrier.

Up to 3x easier to clean

SmartStrand Forever Clean simply does not hold onto dirt. Through independent vacuum testing, SmartStrand Forever Clean has been shown to release up to 3X more dirt than other carpets. That means you can breathe easy knowing that your floor cleans faster, better and easier than ordinary carpets.

Permanent built-in protection

SmartStrand Forever Clean is the only carpet with lifetime stain resistance built into the core of the fiber. Other carpets use temporary, topical protections that wash and wear off over time, which makes the carpet difficult to clean.

The remarkable alternative to nylon

For many years, nylon was the only durable carpet fiber available. Unfortunately, nylon carpets are prone to staining and can be difficult to clean and maintain over time. As nylon gained popularity, people began to believe stains were an unavoidable part of life. Then in 2005, SmartStrand was introduced. Now, more than 7 million households have discovered that stains were not their fault; it was the nylon carpet. Nylon has no core stain protection in the fiber, so it has to rely completely on temporary,topical treatments to prevent stains. Only SmartStrand Forever Clean provides long-lasting durability with complete inside and outside protection from dirt and spills. This revolutionary difference means that SmartStrand Forever Clean will always be the easiest carpet to clean.

The truth about stain protection

SmartStrand Forever Clean is the ONLY carpet that contains permanent, built-in stain and soil protection that never washes or wears off.

The stain and soil protection on other carpets is temporary and has to be reapplied when it wears or washes off. In fact, in an independent study, nylon carpet lost, on average, nearly 50% of its stain and soil protection after just three steam cleanings. That's why other carpets become difficult to keep clean over time. SmartStrand Forever Clean eliminates this problem, so you can enjoy 100% protection for life.

SmartStrand Forever Clean with built-in protection. SmartStrand Forever Clean uses a completely different stain protection system that's built into the fiber's core. This means SmartStrand Forever Clean never loses its stain resistance and is the easiest carpet to clean time Whether it's kids, pets or one of life's unexpected spills, with SmartStrand Forever Clean you can live life without worrying about your carpet.

SmartStrand Forever Clean was stained and cleaned with just water

Even after three cleanings, SmartStrand Forever Clean remains 100% free of staining. Because the stain resistance is built into the fiber's core it can never be washed or worn off, which means SmartStrand Forever Clean will be the easiest carpet to clean time after time.

Competitive nylon treated with topically-applied stain protection

Nylon carpet was stained and cleaned with just water.

After one professional cleaning, nylon carpet lose its stain protection.

After two professional cleanings, nylon loses significant protection resulting in visible stains.

After three professional cleanings, nylon lost most of its protection and is dramatically stained.

Durability in the fiber's DNA

Carpet adds beautiful warmth and comfort to a room like no other flooring. SmartStrand Forever Clean lets you enjoy this comfort with long-lasting peace of mind.

SmartStrand Forever Clean is made with an innovative fiber, engineered to resist matting and crushing. This unique trait is built into the fiber at the molecular level causing the fiber to bounce back, maintaining its beauty and appearance over time.

This performance boost gives SmartStrand Forever Clean a particular performance advantage when it comes to premium soft fibers, such as SmartStrand Silk. Amazingly, in comparison tests, SmartStrand Silk Forever Clean retained its beautiful appearance after 60,000 footsteps*. That extraordinary durability proved to be up to 3X longer than comparable soft nylon carpets. So, rest soft and easy with SmartStrand Silk Forever Clean, the world's toughest and softest carpet.

Entirely new category of luxury soft carpet

One of the unique attributes of carpet is its natural softness, but not all carpets are sink-your-toes-in soft. If you're looking for a super soft carpet, SmartStrand Silk Forever Clean will exceed your expectations.

Achieving the soft, luxurious feel of SmartStrand Silk Forever Clean requires a new yarn with 3X the amount of fiber found in ordinary soft nylon carpets.

Choosing softness doesn't mean you have to sacrifice performance. The result of packing more than 700 silklike fibers into one yarn is amazing softness and incredible durability.

The next generation of sustainable carpet

SmartStrand Forever Clean is made in part with annually renewable plant-based materials that minimize our usage of limited natural resources. This also enables us to reduce our energy consumption in the manufacturing of all SmartStrand Forever Clean carpets. It's good to know you can have the beauty, softness and durability you desire in a carpet without compromising the beautiful earth around us.

OEKO-TEX® certified free of harmful substances

SmartStrand Forever Clean is made with Dupont ™ Sorona® polymer, which is OEKO-TEX® certified free from harmful substances.With SmartStrand Forever Clean, you can rest easy knowing your carpet fiber contributes to creating a clean, sustainable and beautiful home.