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SMARTSTRAND FOREVER CLEAN

SmartStrand® Forever Clean™. Using the most advanced fiber innovation, SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available. The only carpet with permanent built-in stain and soil protection that won't wear or wash off.

SmartStrand® Innovation
Smartstrand® Eco-Friendly
Smartstrand® Softness
All Pet
smartstrand durability
Smartstrand® Stain Protection

The Best Carpet Ever Invented

When SmartStrand® was unveiled in 2005, it was quickly embraced by consumers looking for an innovative alternative to traditional carpets. In the first ten years,
SmartStrand has earned an impressive record.

  • The first new fiber introduced in over 50 years
  • The first bio-based carpet using a rapidly renewable resource
  • The only carpet that boasts durability and permanent, built-in stain resistance
  • The only soft carpet featuring All Pet Protection and Warranty
  • The highest-rated carpet for consumer satisfaction, cleanability and durability
  • SmartStrand Silk, the world's most luxuriously soft and durable carpet

Now introducing SmartStrand Forever Clean, the first carpet to combine built-in stain protection with a nanotechnology spill shield.

Any SmartStrand carpet you buy today is now SmartStrand Forever Clean.

SmartStrand Forever Clean

Using the most advanced fiber innovation, SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available.

  • The perfect carpet for families with kids and pets
  • New Nanoloc™ spill protection technology for quick and easy cleanup
  • The only carpet with permanent built-in stain and soil protection that won't wear or wash off
  • 0% moisture absorption to eliminate musty, dingy odors
  • Exceptional durability that preserves the style, beauty and appearance of your carpet
  • Luxurious softness that you can sink your toes into
  • A breakthrough technology in renewable and sustainable carpet fiber to preserve the beauty of our planet