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2007 Press RoomFeatured Articles | 2008 Ad Campaign | Press Room Karastan is always releasing news about its latest products and promotional activities. Our most recent announcements are available for view by clicking on the links below. "Billion-Dollar" Man, Bill Roach, Celebrated as Karastan Honors Sales ExcellenceThere is more than innovation, creativity, craftsmanship and quality that sets Karastan apart. There is the unsurpassed excellence of Karastan’s Sales Team. Recognized for the most years of service is “Billion-Dollar” man, Bill Roach, Regional Vice President of National Accounts. Karastan Coordinate Rug Tags Encourage Whole-House DecoratingWith more consumers decorating bigger homes, the demand for Karastan coordinates has grown. To ease the complexity of cross promoting, Karastan has created Coordinate Rug Tags that work hand-in-hand with the company’s whole-house approach. Thom Filicia’s “Decorating From The Floor Up” LiveCelebrity designer, Thom Filicia, recently traveled west to host a fall round of “Decorating from the Floor Up” Live! seminars. Five Fall Favorites From KarastanKarastan fills stores with five new broadlooms that are top picks for fall. Karastan Promotion Puts The “Accent” On Holiday SellingKarastan aims to put more jingle in the pockets of retailers this winter with its “Holiday Accents” Promotion. Karastan Certified Installer Program Benefits RetailersSince 1996, Karastan, in partnership with Jim Walker—President of the American Floor Covering Institute, CEO of the International Certified Floorcovering Installers Association and 2005 Recipient of the World Floor Covering Association’s Industry Hall of Fame™—has been combating the carpet industries’ biggest challenge—installation. Karastan Takes Its Passion For Color In New DirectionsKarastan’s latest color statements embody a fresh, dynamic mood that inspires the personality and style of today’s interiors. Karastan Promotes Bill StoreyKarastan announces the promotion of Bill Storey to the position of Senior Vice President and General Manager of Fashion Brands (Karastan, Ralph Lauren, CustomWeave and Helios). Karastan Airs On “Made In America”Made in America, a Travel Channel television feature that honors American inventors and manufacturers, recently broadcasted a segment on U.S. carpet and rug manufacturer—Karastan. Karastan Helps Make Dreams Come True On “Extreme Makeover: Home Edition”Karastan carpets made an appearance on “Extreme Makeover: Home Edition” on the ABC Television Network. The carpets grace the floors of a home that fills the dreams of a deserving family in Kansas City, Missouri. Karastan Names “Law & Order: Svu” Star To “Make A Statement” In Its 2007 Ad CampaignMariska Hargitay, the Emmy Award-winning actress of NBC-TV’s smash drama series “Law & Order: Special Victims Unit,” is the new star of Karastan’s 2007 “Make a Statement” national ad campaign. Karastan: In Living ColorSoft, livable color is the hallmark of Karastan's latest introductions. Fresh-air creams, yellows, blues, greens and browns are patterned into rugs that evoke peace, while still bringing great depth and richness to a room. Thom Filicia Hosts Karastan's "Decorating from the Floor Up" in Chicago and BostonCelebrity designer, Thom Filicia, teamed with Karastan and co-sponsor, Wear-Dated Carpet Fiber, to host "Decorating From the Floor Up" seminars at the Field Museum in Chicago (May 5) and the JKF Library in Boston (May 12). Both venues provided a stunning backdrop for the educational, entertaining and interactive events. Karastan Voted Designers' Best For '07 Karastan was proudly recognized by House and Garden magazine as a leading source for carpets and rugs in three categories: best wall-to-wall carpet, best range of carpet and rug styles, and best traditional carpets and rugs. The annual survey recognizes the top home product brands as chosen by America's leading interior designers. The winners make up the virtual "Who’s Who" of the design world and are considered the best-of-the-best in their respective categories. Karastan Signs Designer & TV Personality Thom Filicia Karastan is taking its "Decorating From the Floor Up" in-store consumer event and putting it on the road-and on a much larger stage and grander scale-with help from a new ally, interior designer and TV personality Thom Filicia. Karastan Makes A Statement At Dining By Design Karastan is recognized in fashion circles as a category leader and continually demonstrates its commitment to high style by participating in celebrity events. One such event is Elle Décor's Dining by Design in New York City - a lavish affair where designers, celebrities, and the who's who of fashion convene for a night of style, excitement and spirited collaboration. Starring at the event are over-the-top table environments created by some of today's biggest names, such as Waterford, Ralph Lauren, Lexus, Coach-and of course, Karastan. Karastan Fashions Chaiken Runway Karastan, a brand synonymous with high style, recently participated in a runway show for Chaiken-a classy apparel line with a loyal celebrity following. The fashion event was held in New York City on February 6th in celebration of Chaiken's Fall 2007 Collection. Models adorned in Julie Chaiken's and Jeff Mahshie's latest designs, strutted down a runway beautifully covered in Karastan rugs. |
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