Karastan Uses Facebook for its Home for the Holidays Promotion
January 18, 2011
- Kelly Wright Barrere, of Cartersville, GA, won a new rug from Karastan’s Iconoclast Collection as part of a Facebook promotion called “Home for the Holidays.” Karastan invited its hundreds of Facebook followers to click or comment on their favorite Iconoclast rug during the month of December. A winner was randomly selected from the participants. As her prize, Barrere selected Karastan’s Pavilion Twilight rug as her “favorite” because she loved the rich jewel-toned colors and thought it would be the perfect piece to “dress up” her dining room. Woven on Axminster looms of New Zealand wool, Pavilion Twilight offers a modern design—a carnival of floating and overlapping medallions creating a kaleidoscope of visual interest.
“I put it in the dining room so everyone could enjoy its radiance,” Barrere said. “The color and design enhance the room and really pull it together. It is more than just an ordinary rug; it looks like a beautiful piece of artwork.”
The contest was part of Karastan’s expanding effort to use online technology to promote visibility and generate sales. “Karastan is exploring many ways to reach our customers and give them additional value,” said Connie Berry, Karastan’s director of marketing. “We want to be where they are, such as Facebook, telling them our story and introducing them to our fine products. Our Home for the Holidays contest was a fun way to keep in touch, and we hope Kelly enjoys her Karastan rug for years to come.”