Karastan Makes Historic Statement
December 01, 2005
- “Make A Statement” is Karastan’s mantra, and America’s most revered brand of carpets and rugs is doing just that in an emphatically historic way. It has partnered in a licensing agreement with The National Trust for Historic Preservation, America’s leading nonprofit dedicated to saving America’s diverse historic places.
In announcing the relationship, David Hardy, senior vice president of sales for Karastan, explained that several National Trust historic sites have provided the inspiration for an initial series of carpet patterns being introduced by the company. Branded as Design In America—The National Trust, the collection, according to Hardy, captures the mission of the Trust to preserve America’s architectural and design heritage. A portion of the proceeds generated by their sales benefits the work of the organization.
“This partnership represents the teaming of two important American forces in the world of design,“ said Hardy. “Karastan, an industry leader for more than 75 years, has created new carpet patterns that were inspired by iconic landmarks from across the country. Every region is represented along with a range of architectural and design styles, from a gothic revival to turn-of-the-century English manor to Georgian. It’s an important marriage that allows Karastan to help support and bring greater awareness to an organization that is preserving America’s history for generations to come,” he said, “and, we are pleased to be able to introduce such a unique and impressive series to our best customers.”
According to Vickie Gilstrap, vice president of color and design for Karastan, initially 10 carpet products have been created for the Design In America collection, which is due to debut in February. It will include eight patterned designs plus two coordinates. Gilstrap and her design team toured the country visiting dozens of properties that are under the watch of The National Trust. On these visits they found architectural details and design themes, color palettes and styles that have been interpreted into dynamic new concepts for the tufted floor coverings comprising this inaugural series. All told, six historic properties inform these additions: Brucemore, Cedar Rapids, IA; Drayton Hall, Charleston, SC; Filoli, Woodside, CA; Lyndhurst Castle, Tarrytown, NY; Oatlands, Woodside, CA and Shadow-on-the-Teche, New Iberia, LA.
Commenting on the association with Karastan through its Design in America initiative, National Trust president Richard Moe said, “The National Trust is extremely pleased to partner with Karastan, a company known for its high quality products. This exciting new partnership will provide a way for people to experience a little piece of history in their home everyday.”
While Karastan, a Mohawk Industries company, has embarked on the relationship with The National Trust to develop residential carpet products, on the contract side, The Mohawk Group has formulated a collaborative program with the nonprofit organization, as well. Taking a slightly different tack, The Mohawk Group and its family of commercial carpet brands will generate revenue for the Trust by offering reproduction or custom designed carpeting for historic commercial properties such as theaters, hotels, state and federal buildings, universities, museums and others that are non-residential.
The license between Mohawk Industries and The National Trust was initiated, facilitated and will be managed by MODA International Marketing, the licensing agency representing the Trust. According to Michelle Alfandari, president of MODA, “These newest licensees firmly establish Design in America-The National Trust as a viable brand in home and commercial décor joining other prestigious licensees in furniture, glassware and decorative paints and stains.”
About Karastan Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
About The National Trust for Historic Preservation The National Trust for Historic Preservation is a private, nonprofit membership organization dedicated to saving historic places and revitalizing America’s communities. Recipient of the National Humanities Medal, the Trust was founded in 1949 and provides leadership, education, advocacy and resources to protect the irreplaceable places that tell America’s story. Staff at the Washington, DC headquarters, six regional offices and 26 historic sites work with the Trust’s 270,000 members and thousands of preservation groups in all 50 states. The National Trust has an active licensing program including licenses for decorative paint and stains, furniture and glassware. For more information, visit the National Trust’s Web site at www.nationaltrust.org . For licensing information, contact firstname.lastname@example.org .
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.