Karastan Coordinate Rug Tags Encourage Whole-House Decorating
November 01, 2007
- One rug isn’t enough when it comes to Karastan. With more consumers decorating bigger homes, the demand for Karastan coordinates has grown. To ease the complexity of cross promoting, Karastan has created Coordinate Rug Tags that work hand-in-hand with the company’s whole-house approach.
“We understand that decorating in today’s open, multi-purpose spaces often requires the use of more than one rug,” says Anne Carley, Director of Rug Marketing for Karastan. “In response, we’ve increased our coordinate options, offering many patterns in shared palettes that team with three or more rugs. By putting images of these rugs on hanging tags, we make finding compatible options quick and easy. Our Coordinate Rug Tags are a profitable point-of-sale tool that gives retailers the confidence they need to close multi-rug sales.”
Karastan currently offers Coordinate Tags for its English Manor, Sierra Mar and Axminster collections and makes an online version available through karastan.com. This resourceful program simplifies the shopping process by showing homeowners ways to coordinate several rugs within a color range and will continually expand with new introductions.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.