Karastan’s Villa Veneto Wins In Atlanta
January 25, 2008
- Karastan was a proud participant in Lexus Hybrid Living’s Project GreenHouse, an eco-design concept presented to invited guests during the Sundance Film Festival held January 17-27 in Park City, Utah. The venue was a 2,000 square-foot restaurant which was transformed into a green oasis where celebrities and other talents escaped the cold and chaotic Main Street atmosphere.
“Karastan’s design, development and manufacturing team has once again produced unmatchable results,” says Anne Carley, Director of Marketing for Karastan rugs. “We pushed the envelope with Villa Veneto to create the most authentic “antique” look the company has ever produced. By using dozens of meticulously placed colors, in both horizontal and vertical ‘stria’, we achieved a look that is beautifully distressed without altering the renowned durability and quality of Karastan’s Axminster construction.”
Retailers visiting Karastan’s showroom during the Atlanta Rug market were extremely impressed with Villa Veneto’s handmade appearance and Karastan’s amazing use of color. Villa Veneto, which was inspired by a hand-knotted Sultanabad design, is designed in shades reminiscent of the weathered walls of Italian villas. An elegant palette of terra cotta, amber and peacock blue is combined with sumptuous, fully worsted New Zealand wool to provide the ultimate statement in relaxed luxury. Karastan offers Villa Veneto in 5.9 x 9, 8.8 x 10 and 8.8 x 12 sizes with an estimated retail of $1,299 for a 5.9 x 9.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.