Karastan Names Actress Kelly Preston
February 20, 2008
- Actress Kelly Preston, who has appeared in a range of films including the critically acclaimed “Jerry Maguire,” “Citizen Ruth” and “For the Love of the Game,” will star in the 2008 “Make a Statement” national ad campaign for Karastan carpets and rugs. Preston, who, along with her husband John Travolta, is one of Hollywood’s “A-List,” is the latest in a line of unique personalities to appear in print advertising for the luxury American floor covering brand. Six versions of the ad—four for rug and two for carpet—will begin to run in April issues of shelter and lifestyle publications. The media buy includes Architectural Digest, Coastal Living, Departures, Domino, Elle Décor, Food & Wine, Martha Stewart Living, Metropolitan Home, Southern Accents, Traditional Home, and Veranda.
As the fifth statement-maker to appear in the series, Preston succeeds such luminaries as “Law and Order: SVU” star Mariska Hargitay, “Lost” star Evangeline Lilly, and actress/model Andie MacDowell. Preston’s drive to “make a statement” in both her professional and personal lives are perfectly aligned with the dedication that has helped Karastan to become the leading American manufacturer of artfully designed, premium-quality carpets and rugs.
“Kelly Preston’s passion for work and family, and her desire to be the best, are qualities that are central to Karastan’s core values,” said David Duncan, vice president of residential marketing. “Her distinctive, singular style, devotion to both her family and career, and lifelong love of design reflect the key traits of the Karastan consumer.”
“Kelly’s love and respect for the environment, and her determination to make eco-friendly choices when it comes to her home and family, also make her a natural fit for Karastan,” Duncan continued. “2008 is a pivotal year for our company in terms of our ambitious green initiatives. Kelly’s dedication to green products and causes will help attract similarly minded consumers to the Karastan brand, creating new opportunities for our valued retail partners.” Preston is a supporter of Beyond Pesticides, a national research and advocacy group dedicated to eradicating the use of toxic pesticides, and Save Our Seas, a non-profit organization that aims to preserve, protect and restore the world’s oceans for future generations.
A wide-ranging interview with Preston, posted on www.karastan.com, reveals her love of creating beautiful, comfortable, and one-of-a-kind home environments for her family.
“Kelly’s warm, approachable way and her unique sense of style are traits that millions of Karastan consumers can relate to, in the same way they feel a true connection with the Karastan brand,” said Duncan. “One of the consistent goals of the “Make A Statement” campaign has been to connect consumers with our retail partners—an achievement that Karastan continues to build upon year after year. We’re thrilled to welcome Kelly, a true ‘statement maker,’ to the Karastan family, and are excited about the pivotal role she’ll play in driving traffic to our retailers,” said Duncan. In addition to reading the interview, visitors to Karastan’s Web site can also view a clip of Kelly on EXTRA as she poses for Karastan and get a closer look at the 2008 “Make A Statement” ads.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.